Before anything else, it's important to properly establish your target audience, and the type of content branding you wish to promote. This allows you to further refine your content for it to become more appealing to your intended market. AI-driven analytics provide great insights on how to better improve your content brand by assessing audience engagement data for maximum content relevance12. It's important to note that you're not the only one trying to strike gold at becoming the next viral sensation. Choosing the appropriate AI tools will help anyone get that competitive edge.

For academic research: Perplexity, Elicit, and Consensus are amongst the best AI tools for their excellent citation features for credible information on a wide array of topics. For social media and networking: Mentionlytics or Meltwater due to its specialization in social networking data consolidation and tracking34. The next vital step will be to maintain the stability of your content branding. Fortunately, AI is still here to help you with that. Several AI-powered tools are now capable of monitoring present publications. By setting this up, you can keep modifying your content in accordance to the shifting trends56. With the continued development of Artificial Intelligence, AI tools are now becoming capable of identifying headlines with high virality potential while being able to forecast future trends with remarkable accuracy72. Through the use of appropriate AI tools, you won't have to worry about producing content that is untimely and irrelevant.

Let's be honest here, how many times have you come across an online article or perhaps a newspaper wherein you actually read the entire passages? I'm sure most would say zero because that's just how it is. Headlines matter more and it has forever changed the way we consume written information. It's considered to be the most important part of an article because it gives you primary-level information and grabs the readers' attention first while setting the tone for the rest of the write-up12.

The analogy works the same with creating viral content. Creating an effective headline is almost always imperative especially if one aims to be viral in their field of focus3. This task has become an easier endeavor as AI technology continues to develop at an unprecedented rate. AI-driven headline generators can now help you create more diverse suggestions for your content of choice4. What makes AI effective at this role is the sheer scale of its data management and tracking capabilities. AI tools are able to integrate keyword data and search patterns from select sources to increase its audience reach5. Another good thing is that AI tools have SEO applications too, with built-in AI writing assistants that help make your headlines more effective at delivering information while being as engaging as possible6. Ultimately, the goal in using these AI tools for headline optimization is for you to create creative yet effective headlines that capture attention without compromising content7.

In this digital age, having great content doesn't always translate to becoming a viral sensation. No matter how badly you want to get viral, a lot of great content writers fall into this unfortunate situation. So how can we avoid this predicament from happening to you? Well, once again AI has the solution for this. Current AI technology now has the capacity to guide us through the complexities of search engine languages. What this basically entails is that nowadays people know how to make their products or services stand out from the rest of the competition. AI tools that specialize in SEO assists you by helping popular search engines to better understand and recognize your brand or content12. SEO works by integrating audience psychology with search engine languages, helping your target market locate you better than normal means. This is similar to a librarian at your local university who knows where and what book you are looking for just from hearing your study plan for the day. AI tools do this by selecting the most appropriate keywords to represent your product or brand. The AI then makes sure that your product reaches anyone who is specifically looking for what you offer. This provides convenience and efficiency for both you and your target market3.

Another aspect of SEO optimization for content creators is what's called meta descriptions. Essentially, these are short yet important texts that summarize your entire brand in one go. This works similar to effective headlines. By having a good meta description for your brand, you are already trying to convince the audience that you have what they're looking for prior to them even visiting your content. This is relevant data because an effective meta description will result in more organic searches for your brand, leading to your content having a wider audience reach4. Promoting one's online visibility is also an important aspect in content creation. This is just one of the many important concepts that all content creators have to understand if they seek to reach virality in any of their produced content. Luckily, this task has only become easier all thanks to the prevalence of AI tools that offer SEO services helping content creators reach wider audiences56.

Amidst optimizing your online presence and finding ways to keep up with the changing trends of the content creation world, everything still has to start from the quality of your content itself.12

AI writing assistants like Grammarly, ChatGPT, and CopyAI, are among the most popular AI tools available currently. Incorporating AI writing tools to your content creation repertoire can significantly improve your workflow while also minimizing human errors in the process.34 AI writing tools are your modern day digital editors, always ready to improve or bring your compositions to different heights.5

One of the most daunting steps in any writing process can actually be at the very beginning of your write-up. Oftentimes, we find ourselves staring at our first page for minutes, still having no idea how to finally start your composition. AI writing tools like Jasper and CopyAI are exceptionally helpful for this task.36 Generate compelling outlines in mere seconds or even a full-on introduction for your content write-up. These can all be done now without even breaking a sweat. We owe this level of convenience to AI technologies.47

Drafting and refining an entire composition has never been this easier due to AI. AI writing assistants can instantly create different versions of your current article with varying tone suggestions and alternative phrases.8 AI writing assistants have become so effective at improving written outputs that they immediately recognize areas of much needed correction or conciseness within the composition. You'll never miss a single misspelled word because most AI writing assistants have a built-in spelling and grammar checker which ensures that you will be notified if some sentences have incorrect grammar or that you may have misspelled some terms accidentally.28 This feature will improve the overall creative writing process of content creators since they can completely devote themselves in content creation rather than overthinking any grammatical errors they may have failed to notice.5

Arguably, one of the most important features of AI writing assistants is their capacity for fact-checking information. Although not all AI writing assistants share this incredible feature, for those who do, it can be of major improvement. Just imagine being able to sift through countless texts and identify erroneous information in no time. This can significantly improve the integrity of the author and their composition.7

Do you have people constantly recommending things to you daily? They know everything about you, from your interests, likes and dislikes, hobbies, etc. Due to this, they are able to recommend all sorts of products and services that you fortunately happen to also like. This is what it feels like having an AI tool that generates personalized content for you through algorithms.1

According to FasterCapital (n.d.), there are three (3) main types of Content personalization systems using AI algorithms:

• Recommender Systems

• Dynamic Content Systems

• Personalized Messaging Systems

For the Recommender Systems, this is similar to having a personal assistant suggest you online content based on your previous interactions. An example of this is how Netflix is able to recommend shows that hit your sweet spot time and time again. I consider this AI algorithm to be extremely effective in creating targeted viral content because its basis is interactions and audiences love engagements especially personal ones.1

Dynamic Content Systems is a content personalization technique that changes how certain websites of applications look like, depending on who's viewing them. The AI algorithm works by constantly modifying the content based on real-time interactions. This technique can rather be effective at creating viral content because of how it engages the audience and improves user experiences. However, the effectiveness of this technique lies on how creative and if it's worth sharing to others.1

Finally, Personalized Messaging Systems like email marketing campaigns which send you newsletters every once in a while. This is a content personalization technique that relies on sending out favorable messages based on the individual's determined preferences. This can be highly effective similar to how the recommender systems work because audience interaction is almost inevitable and the personalized content tends to feel more relevant.1

In summary, the nature of personalized content systems is that it builds a deep connection with individuals rather than just catering to a specific set or group of like-minded people. This system understands the concept of individuality and it takes it to a whole new level by creating personalized content that easily resonates with the audience. I, for one, would feel immensely engaged if I received personalized content because it implies that whoever generated or created this system, be it AI or not, actually knows me to some degree. In my opinion, there's no greater level of engagement than that and so the likelihood for virality is almost inevitable.1

With the advent of technology, AI tools are truly becoming the new face of assistive content creation. When you know how to use them, you are giving yourself a huge edge in the market. Especially looking at the trajectory of how most online content creators conduct their content creation process, I wouldn't be surprised if in the near future, AI technologies will dominate the content creation landscape.12

While all of this sounds promising on paper, we have to keep in mind that AI technologies are here to aid us, not replace us. Misuse of this technology can result in our future generations being unable to perform even the simplest of tasks due to their over-reliance on AI.3 Viral content is achievable even without the use of AI because core human emotions are what makes mundane contents into viral phenomena, not AI-generated systems. We must remember that the true beauty of advancing technology is in the integration of human creativity with AI processing power.45