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  • Enterprise Focus Reflects High Costs
  • Technical Capabilities and Integration
  • From Research Project to Commercial Product
HP unveils $25K holographic video conferencing system

HP unveiled a $24,999 video conferencing system today that transforms traditional video calls into three-dimensional experiences, marking the first commercial release of Google's long-developing holographic communication technology.

The HP Dimension with Google Beam, announced at the InfoComm 2025 trade show, uses artificial intelligence and a 65-inch display to create lifelike 3D images of participants without requiring headsets or glasses. The technology represents the culmination of Google's Project Starline research, which the company rebranded as Google Beam at its developer conference last month.

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Google Beam will transform your video conferences into 3D
Google Beam will transform your video conferences into 3D
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The first Google Beam device is the $24,999 HP Dimension
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Google's 3D teleconferencing platform, now called Beam, will ship ...
Google's 3D teleconferencing platform, now called Beam, will ship ...
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Google's Futuristic 'Beam' Video Call Tech Will Cost As Much ...
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Enterprise Focus Reflects High Costs

The steep price tag restricts the system to large corporations with substantial technology budgets, HP officials acknowledged. "HP Dimension with Google Beam needs to be seen to be believed -- making it feel as though you are in the same room, even when you are miles apart," said Andrew Nartker, general manager of Google Beam at Google1.

The system will be available to select enterprise customers in late 2025, initially shipping to the United States, Canada, United Kingdom, France, Germany, and Japan2. Customers must also purchase a separate Google Beam license that bundles access to Google Meet or Zoom3.

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Technical Capabilities and Integration

The device combines six cameras embedded in an 8K light-field display with spatial audio and adaptive lighting12. Google's AI processes video feeds from multiple angles to generate real-time 3D representations, tracking head movements down to the millimeter at 60 frames per second3.

The system supports both immersive one-on-one 3D calls and traditional 2D group meetings, with compatibility across popular platforms including Teams and Webex2. Early testing by Google found users experienced a 28% increase in memory recall and 14% boost in focus compared to traditional video calls2.

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From Research Project to Commercial Product

Google first demonstrated the technology as Project Starline at its 2021 developer conference, conducting trials with companies including Salesforce, T-Mobile, Deloitte, and Duolingo12. The partnership with HP was announced last year as Google sought to commercialize the research2.

Industry analysts note the timing presents challenges, as many companies push employees back to offices after years of remote work during the pandemic3. The high cost may limit adoption to senior executives conducting international meetings, according to analysts at Constellation Research3.

"The price point has to appeal to prosumers and consumers too," wrote Constellation Research in an analysis of the platform3.

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