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In a Theater When Does a Movie Actually Start?
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hollandsam
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Movie theaters typically begin showing the actual feature film 15-25 minutes after the advertised start time, following a period of previews and advertisements. According to reports from various sources
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, this preshow content usually lasts around 20 minutes, though the duration can vary depending on the theater and the specific film being shown.

Average Preview Length

hollyland.com
hollyland.com
Typically, moviegoers can expect to see 15-20 minutes of previews before the main feature begins
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This preshow content usually consists of trailers for upcoming films, each lasting around 1.5 to 2.5 minutes
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Some theaters may extend this period to 25-30 minutes, especially during peak movie seasons when there are more high-profile films to promote
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The duration can also vary between theater chains, with some consistently showing longer preview segments than others
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Advertised vs. Actual Start Time

The advertised movie start time typically refers to when the preshow content begins, not the actual feature film. For example, if a movie is listed to start at 7:00 PM, the main feature will likely begin around 7:20 PM after the previews and advertisements
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This practice allows theaters to capitalize on a captive audience for advertising revenue while also ensuring most viewers are seated before the film starts. Some lawmakers have proposed legislation requiring theaters to display the actual feature start time, arguing for increased transparency for moviegoers
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Arriving Late Strategy

cinemablend.com
cinemablend.com
Many moviegoers intentionally arrive 15-20 minutes after the listed start time to skip previews and advertisements. This strategy allows viewers to enter the theater just as the feature film begins, maximizing their time and avoiding potentially repetitive or unwanted content. However, this approach carries some risks, as preview lengths can vary. In rare cases, films may start earlier than expected, particularly for special screenings or less popular showings
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Additionally, late arrival may result in difficulty finding preferred seating, especially in theaters without assigned seats
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Preview Length Variability

hollywood.com
hollywood.com
While 20 minutes is a common average for preview length, the actual duration can vary significantly depending on factors such as the theater chain, location, and time of year. Some theaters may show as little as 12 minutes of previews, while others extend the preshow content to 22 minutes or more, especially during peak movie seasons
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Special showings or re-releases of older films often have shorter preview times, sometimes as brief as 10-15 minutes
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This variability makes it challenging for moviegoers to precisely time their arrival, particularly when trying to skip previews without missing the start of the feature film.
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Related
How do preview lengths vary during peak movie seasons
Are there any theaters known for having shorter or longer preview times
How do preview lengths impact your decision to arrive early or late
Do special showings like IMAX or 3D have different preview times
How do theaters decide how many trailers to show before a movie