Meta has introduced new video editing capabilities to its Meta AI platform, allowing users to transform 10-second video clips using over 50 preset AI prompts that can change outfits, locations, styles, and lighting effects, with the transformed videos shareable directly to Facebook and Instagram, while future updates will enable custom text prompts beyond the current presets.
The preset AI prompts offer a diverse range of creative transformations for your videos. Users can apply stylistic effects like "vintage comic book style," turn subjects into marble statues or video game characters, or transport them to entirely new environments such as beaches, deserts, or snowy scenes.123 These presets were developed with feedback from creators to ensure they're easily accessible in the Edits app, though some real-world tests show varying results—from desert scenes with oddly colored cacti to anime-style transformations with fluorescent features.2
Meta plans to expand these capabilities later this year by allowing users to edit videos with their own custom text prompts rather than just the presets.23 For now, the feature is available in the US and "more than a dozen" other countries through the Meta AI app, Meta.AI website, and the Edits app, with Instagram integration coming "over time."23
Meta's new video editing features are powered by technology inspired by its Movie Gen AI models, which represent the company's most advanced media foundation AI system to date.12 Movie Gen is capable of more sophisticated functions beyond the current preset editing options, including text-to-video generation, photo-to-video transformation, and the ability to preserve human identity when creating personalized videos.3
Unlike the current preset-based editing tool, the full Movie Gen technology can generate videos from scratch using text descriptions, transform still photos into videos, and perform advanced video editing with precise text inputs.43 While Meta hasn't confirmed if it's using the exact same models to power its new consumer editing tools, the company has indicated that these additional capabilities may be incorporated into its consumer products in the future as the technology evolves.2
Meta's AI video editing feature currently limits transformations to the first 10 seconds of video clips, offering this capability for free for a limited time.12 This strategic limitation allows Meta to balance computational demands while providing users with enough footage to create engaging social media content. The 10-second format aligns perfectly with short-form video trends dominating platforms like Instagram and TikTok.
Users can easily share their transformed 10-second clips directly to Facebook and Instagram from the Edits app and Meta AI app, or to the Discover feed from the Meta AI app and Meta.AI website.1 The company designed this feature to democratize creative video editing, making it accessible to everyone regardless of technical expertise.1 While the current 10-second constraint exists, Meta's roadmap suggests potential expansion of both duration limits and customization options as the underlying AI technology matures throughout 2025.13
