Facebook faces significant hurdles in appealing to Gen Z, a generation that largely perceives it as outdated and family-centric rather than culturally relevant12. Many young users prefer platforms like TikTok, Instagram, and Snapchat, which offer more engaging and visually dynamic content. The platform's association with older generations further alienates Gen Z, who are reluctant to share digital spaces with their parents or grandparents3.

To overcome these challenges, Facebook must differentiate itself by offering unique features rather than mimicking competitors. While initiatives like Reels, Marketplace, and Dating aim to attract younger audiences, the platform struggles to shed its reputation as a relic of the past. Additionally, the need for authentic creator-driven content and AI-powered personalization is critical for regaining relevance among this demographic24.

Meta's plan to revive Facebook's cultural influence in 2025 focuses on enhancing user engagement and expanding AI capabilities. Zuckerberg aims to reach over 1 billion users with Meta AI, positioning it as the leading AI assistant12. The company plans to invest up to $65 billion in AI infrastructure, including a massive 2-gigawatt data center and increased hiring for AI roles2. This strategy aligns with Meta's goal of reconnecting with its roots while leveraging advanced technology to boost user interaction and cultural impact3.

• Key initiatives include:

  • Developing Llama 4 as a leading advanced AI model4

  • Creating an AI engineer to contribute to R&D efforts4

  • Utilizing user-generated content to increase authenticity and engagement5

  • Bridging generational gaps through social media platforms6

During Meta's Q4 2024 earnings call, Mark Zuckerberg surprised investors by announcing plans to revitalize Facebook's core platform, dubbing it a return to "OG Facebook"12. This initiative aims to restore Facebook's cultural relevance and user engagement, particularly among younger demographics. Zuckerberg emphasized that this shift could lead to trade-offs in short-term business outcomes, suggesting a willingness to prioritize long-term cultural impact over immediate financial gains1.

While specific details remain scarce, Zuckerberg indicated that changes would begin to roll out within six months to a year2. This announcement comes amid Meta's continued focus on AI development, with plans to invest hundreds of billions of dollars in AI infrastructure13. The company's strategy appears to balance nostalgia for Facebook's earlier days with cutting-edge technological advancements, potentially reshaping the platform's future trajectory.