Rich Piana, born Richard Eugene Piana on September 26, 1971, was an American bodybuilder, entrepreneur, and social media personality known for his controversial openness about steroid use and his larger-than-life presence in the fitness industry. According to his biography on IMDb, Piana won several bodybuilding titles, including Mr. California, and gained a massive following online before his untimely death in 2017 at the age of 46.