Starbucks is prioritizing the optimization of its morning service to address customer wait times and improve efficiency. The company is implementing several strategies to enhance the morning daypart experience:

• Introduction of the Siren Craft System, which has shown promising results in improving peak throughput and is expected to drive annual same-store sales growth1.

• Deployment of a new 'play caller' role to manage unexpected surges in customer traffic and resolve bottlenecks efficiently1.

• Reordering of beverage production sequences to streamline workflow and reduce wait times1.

• Investment in updated equipment and technologies to enhance worker and consumer experience2.

These initiatives aim to deliver outstanding drinks and food more quickly during the crucial morning rush, addressing Starbucks' commitment to speed and consistency in service21.

Starbucks is actively working to enhance the barista experience through innovative technology and comprehensive training programs. The company has introduced the Siren Craft System, which streamlines beverage preparation and reduces physical strain on baristas12. This system includes custom ice dispensers, milk-dispensing systems, and faster blenders, all designed to improve workflow efficiency and reduce wait times1. Additionally, Starbucks offers extensive training programs, including leadership development and unique experiences like visiting coffee farms, to foster personal and professional growth among its partners (employees)3. The company also emphasizes creating a supportive work culture that values sustainability, diversity, and community impact, aiming to make the barista role more fulfilling and less stressful32.

Starbucks is implementing a comprehensive strategy to revitalize its U.S. cafes, focusing on enhancing the in-store experience and reconnecting with its core identity as a community coffeehouse. The company plans to invest in purpose-defined store concepts, accelerate renovations, and improve operational efficiency1. Key initiatives include:

• Expanding to 20,000 U.S. stores over the long term, with a 4% net new store growth planned for fiscal year 20241

• Implementing a $3 billion efficiency program to reinvest in the business and deliver returns to shareholders1

• Doubling hourly income for U.S. partners by the end of fiscal year 2025 compared to fiscal year 20201

• Introducing new partner experience enhancements and benefits to solidify Starbucks' status as a leading employer in the retail industry1

These efforts aim to address challenges such as overwhelming menus, inconsistent product quality, and long wait times, while reestablishing Starbucks as an inviting place for customers to linger and connect2.