Sketch, the Twitch streamer known for his catchphrase "What's up, brother?", has taken the gaming and sports worlds by storm with his unique personality and infectious enthusiasm. With over 1.7 million TikTok followers and 650,000 Twitch subscribers, the 25-year-old has quickly become one of 2024's biggest online stars.
Kylie Cox, better known as Sketch or TheSketchReal, is a 25-year-old American Twitch streamer and YouTuber who has experienced a meteoric rise to fame in 2024.12 Born in Houston, Texas, Sketch began his content creation journey in June 2023 by streaming gaming content, primarily the Madden NFL video game series, on TikTok.23 Despite facing initial challenges, such as negative feedback about his eyesight and difficulty reading chat messages, Sketch persevered and soon expanded his streaming presence to Twitch in July 2023.2 His unique personality, engaging content, and signature catchphrases quickly resonated with audiences, propelling him to become one of the most popular and influential online personalities of 2024.13
Sketch's rise to fame accelerated dramatically in late 2023 when he began clipping his Twitch content and sharing it on YouTube. This strategic move exposed his unique personality and entertaining gameplay to a wider audience, leading to a surge in popularity across multiple platforms. His biggest YouTube video has garnered over 48 million views, showcasing the viral potential of his content1. As a result of this increased visibility, Sketch's follower count skyrocketed. By early 2024, he had amassed over 650,000 subscribers on Twitch, with his channel growing by more than 250,000 subscribers between March and April alone1. His presence on TikTok was even more impressive, boasting 1.7 million followers12. This rapid growth across platforms solidified Sketch's status as one of the breakout streaming stars of 2024, with his distinctive style and catchphrases resonating with audiences far beyond the gaming community.
In July 2024, Twitch streamer Sketch, whose real name is Kylie Cox, faced controversy when leaked content from his past as an adult content creator surfaced online. The leaks, which included NSFW content featuring Sketch in queer contexts, were first addressed in a YouTube video that garnered nearly a million views in a day1. Initially unconfirmed, the allegations sparked intense reactions across social media platforms. Sketch later confirmed the authenticity of the leaked content in a livestream, addressing his past work under aliases like Jamie Mar XXX1. While some fans and fellow streamers expressed support for Sketch, others responded with homophobic comments24. Despite the controversy, Sketch returned to streaming, maintaining a large viewership on Twitch2. The incident highlighted ongoing issues of privacy, consent, and homophobia in online communities.