Stage Zero, co-founded by Timbaland with film producer Rocky Mudaliar and AI music strategist Zayd Portillo, represents a bold vision for the future of entertainment where artists are created from "IP, code, and robotics."12 The company operates independently from Suno AI (where Timbaland serves as a creative advisor), though it leverages Suno's technology in a collaborative process where Timbaland uploads conventional demos that are then processed by AI, incorporating human-written lyrics to create TaTa's music.13

The company's ambitious plans extend beyond just music creation - TaTa will maintain a social media presence and appear in AI-generated music videos, with the founders envisioning their AI personalities eventually becoming virtual influencers who could star in movies and TV shows.4 "I'm not just producing tracks anymore. I'm producing systems, stories, and stars from scratch," Timbaland explained, highlighting Stage Zero's mission to pioneer what they see as the next evolution in entertainment.15

TaTa is presented as a pink-haired virtual artist designed to be the face of "A-pop," featuring a distinctive visual identity created to connect with audiences across platforms. Unlike traditional virtual avatars, TaTa is described as "a living, learning, autonomous music artist built with AI" and "the first artist of a new generation"12. Her creation process blends Timbaland and Portillo's production skills with Suno's AI technology, particularly its Personas feature, which generates vocals that Timbaland found "amazing"23.

The development of TaTa's music follows a streamlined workflow that dramatically accelerates production—what "used to take me three months only takes me two days," according to Timbaland4. This efficiency comes from a hybrid approach where:

• Traditional demos are created by Timbaland and his team

• These demos are uploaded to Suno for AI enhancement

• The AI generates vocal tracks with TaTa's distinctive voice

• Human creators refine and integrate lyrics5

While TaTa's debut single release date remains unannounced, Timbaland has expressed confidence in this new direction, even suggesting that AI currently embodies "a genuine soul" in contrast to what he describes as today's "bland" and "boring" music landscape67.

The creation of TaTa's music relies on a collaborative process between human creativity and AI technology. Timbaland uploads conventional demos to Suno's platform, which then processes the material and incorporates human-written lyrics to generate the final product.1 This workflow represents a significant shift in production efficiency, with Timbaland noting that what previously took months now requires only days to complete.2

The process has evolved from Timbaland's initial experimentation with Suno, where he spent "ten hours a day" exploring the platform's capabilities.3 After uploading unfinished demos, he discovered a particular AI-generated voice that captivated him: "It came to a point where I'm like, 'Yo, this voice, it's amazing,'" which ultimately became the foundation for TaTa's distinctive sound.45 Despite the controversy surrounding AI music creation—including Suno facing legal action from the Recording Industry Association of America over copyright concerns—Timbaland remains committed to this new direction, positioning it as the next frontier in music production rather than a replacement for human artistry.42