In 2024, ChatGPT still dominates the AI-copywriting space. Its natural language processing capabilities have evolved to the stage where it can ghostwrite the bulk of blog posts, articles, social media content and scripts, with the barest of intervention12. Contextual AI is quickly becoming the de facto member of a growing number of content workflows, with digital writers using it to provide real-time suggestions for style, tone, structure, and finer nuances during the content creation processes34. Not only does ChatGPT output content quickly, its outputs are grammatically correct and can be tailored to any voice and tone and target demographic you're seeking to reach56.

Formerly called Jarvis, Jasper.ai is an amazingly powerful AI tool for copywriting and content marketing1. The tool has become even more sophisticated in 2024, allowing marketers and content writers to create tailored copy that matches their audience's interests2. Thanks to years of historical data, Jasper's AI can now help marketers write successful landing pages, email newsletters, product descriptions, long-form content, and self-correct12. Jasper.ai is also adept at mimicking a brand's voice and tone and does wonders for long-form content and captivating storytelling23. In fact, if long-form content is one of the key reasons you're seeking AI tools, Jasper may be your best bet2.

If you're looking to create brand videos and presentations, HeyGen is definitely worth a look. It allows users to select a template from a library and enter scripts that are automatically read by animated avatars to create professional-looking videos that require very few tweaks and editing12. HeyGen is ideal for creators who need to generate content at speed for social media, YouTube, corporate training modules, and more3. Not only can you create videos and presentations quickly and with minimal effort, you can also translate videos into 125+ languages1. It also provides the ability to break videos up into clips and trailers with a push of a button3.

Visual content creators across different domains have greatly benefited from Runway ML, a leading AI tool introduced in 20241. It has quickly evolved into an easy-to-use resource for photo editing, video post-production, 3D design, and other relevant tasks. The intuition of Runway ML's interface is backed by a strong AI that automatically removes backgrounds, applies color grading, and generates unique effects such as skin smoothening, clone stamps, generating unique lighting, and more23.

The 2024 version has greatly increased the AI's ability to blend real-world footage and artificial footage, allowing for seamless transitions between real-life scenes and AI-generated visuals, which has revolutionized video content for editors and graphic designers4. Furthermore, the platform enables creators to train AI models themselves for specific tasks, making the tool suitable for any content creator with unique requirements5.

As a go-to app for non-designers and design professionals alike, Canva has become the go-to for millions of creators around the world. Thanks to its AI features, Canva's AI can help with the nitty-gritty but necessary components of design, like automating the resizing and preparation of an image to fit different platforms; suggesting colors in approved palettes; and refining fonts1. The platform is literally growing into a full-blown virtual design assistant to help you tame those tedious tasks. Canva can even enable you to design entire presentations, infographics, and social media posts with ease2. In the future, the system will even do much of the design work and output designs that can be used with very little editing3.

Among the most popular suites for people who create audio or video content in 2024 is Descript. It is an AI platform equipped with innovative tools that can streamline even the most complex editing tasks. It remains the go-to option for anyone from podcasters and YouTubers to film creators and documentary makers.12

One of Descript's groundbreaking tools is Overdub, the ability to clone a user's voice and edit any section of content seamlessly, without having to rerecord it. The new recording attaches to the old like two pieces of Lego. This is particularly useful if the user wants to go back and fix something, such as correcting a mistake or changing the tone of a video due to current affairs.23 Descript also has an automatic transcription feature that creates accurate subtitles for video content, which improves accessibility and retention for viewers. Plus, it automatically balances sound levels and generates audio grams.45

Writesonic is a highly recommended AI-writing tool for content marketers in 2024, which uses artificial intelligence to develop article content for blogs, emails, ads, product descriptions and more. Its main strength is that the AI-written content is SEO-optimized, ensuring it appears higher in search results and will help content rank highly in search engines.12

Writing an outline, introduction, or entire article is also made incredibly fast and easy because Writesonic's AI requires very little human input. This means that copywriters don't need to waste time creating a draft and pouring over it for hours.3 In 2024, Writesonic's algorithms are already much better at understanding search intent than any previous year, so the content it generates will not only be relevant but will also better align with what people are searching for. Furthermore, it supports more than 22 languages, helping brands easily translate their content into international markets.45

For creating video content in 2024, Pictory is a vital tool to help creators speed up the process of repurposing lengthy content that needs to be distributed to various platforms. Pictory's AI recognizes the important moments in the video by dividing them into short clips or a compilation of highlights. These clips are great to reuse on platforms where users consume short-form content, without spending hours editing.12

The AI also helps to create captions that incorporate accessibility and better connect with the set target audience. Creators can then automatically condense the lengthy video into digestible segments, extending the life cycle of the video to multiple platforms.34

With MidJourney, now you can generate visual artwork from text prompts with ease—no more need to manually draw or sketch from scratch. The platform allows digital artists and designers to translate text prompts into stunning visuals.12

While some artists feared the use of AI in art, MidJourney is now becoming the go-to tool for countless artists. It makes concepting art, mood boards, and digital illustrations easy, and it nicely incorporates into an artist's workflow. It's also amazing for writers looking to quickly illustrate their blog posts and books. The only limitation of the tools is one's ability to prompt.34

It's safe to say that 2024 has been marked by the growing use of AI tools for content creation. The above tools and countless others are already offering liberating speed, efficiency, and creativity to those looking to up their creative game. Whether you need to craft long-form articles, clean and elaborated-tailored visuals, output large quantities of quality video content, or mastermind highly converting marketing copy, these AI-based tools offer the utmost in convenience and power.123