On January 29, 2025, Trump Media and Technology Group (TMTG) unveiled Truth.Fi, its new financial services and fintech brand12. This launch marks TMTG's strategic expansion beyond social media and streaming into the financial sector. Truth.Fi aims to develop investment vehicles with an "America First" approach, focusing on:

• Customized separately managed accounts (SMAs)

• Exchange-traded funds (ETFs)

• Bitcoin and other cryptocurrencies

• Investments in American growth companies, manufacturing, and energy sectors34

The company's board has approved an allocation of up to $250 million from its $700 million cash reserves for this venture, signaling a significant commitment to its new fintech initiative25.

Truth.Fi's investment strategy centers on what TMTG calls the "Patriot Economy," focusing on American growth, manufacturing, and energy companies12. The platform aims to offer customized investment products aligned with conservative values and an "America First" approach. Key aspects of the strategy include:

• Allocation of up to $250 million for investments in separately managed accounts, ETFs, and cryptocurrencies34

• Emphasis on Bitcoin and other crypto-related securities5

• Development of customized ETFs tailored to the platform's investment philosophy2

• Focus on sectors perceived to strengthen the American economy and align with conservative political values1

This strategy positions Truth.Fi as an alternative to traditional financial institutions, targeting investors who seek alignment between their political views and investment choices2. The platform's approach reflects a broader trend of politically-aligned financial products and services in an increasingly polarized market landscape.

Truth.Fi's success hinges on strategic partnerships with established financial institutions. Charles Schwab, a leading brokerage firm, will serve as the custodian for Truth.Fi's investments and provide broad advisory services12. This collaboration not only lends credibility to the new platform but also ensures compliance with financial regulations.

Yorkville Advisors has been appointed as the Registered Investment Adviser for Truth.Fi34. This partnership will be crucial in managing investment strategies and ensuring that the platform's offerings align with its "America First" approach. These alliances position Truth.Fi to leverage industry expertise while maintaining its focus on the "Patriot Economy" and conservative investment principles, potentially creating a unique value proposition in the increasingly crowded FinTech space3.

The announcement of Truth.Fi triggered a significant market response, with TMTG's stock (DJT) surging by more than 10% in early trading on January 29, 202512. This positive reaction reflects investor enthusiasm for the company's expansion into financial services. President Donald Trump, who indirectly owns approximately 115 million shares of TMTG through a revocable trust, stands to benefit from this stock price increase3.

Looking ahead, the rollout of Truth.Fi's products and services is expected to occur throughout 2025, subject to regulatory approvals and finalization of agreements4. This timeline allows TMTG to navigate the necessary regulatory landscape while building out its new fintech offerings, potentially positioning the company as a significant player in the intersection of media, technology, and finance.