Why is the Flat White Coffee Uncommon in the US?
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cdteliot
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The flat white, an espresso-based coffee drink originating from Australia and New Zealand in the 1980s, remains relatively uncommon in the United States due to its recent introduction and the country's established coffee culture. As reported by Bon Appétit, this unique beverage has only begun making its way into American coffee shops in recent years, primarily in trendy urban areas, and has yet to achieve widespread recognition or adoption across the country.
Origins and Characteristics of the Flat White
en.wikipedia.org
The flat white originated in Australia or New Zealand in the 1980s, though its exact birthplace remains contested between the two countries.
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This espresso-based drink is characterized by a double shot of espresso topped with steamed milk and a thin layer of microfoam, typically around 0.5cm thick.1
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This composition results in a creamy texture that allows the espresso's flavor to shine through, striking a balance between strength and smoothness. Unlike a latte, which contains more milk, or a cappuccino with its thicker foam layer, the flat white offers a distinct middle ground.4
The drink is usually served in a smaller ceramic cup compared to a latte, contributing to its stronger coffee flavor.1
Despite the ongoing debate about its origins, the flat white has gained popularity worldwide, becoming a staple in coffee shops across the globe and appealing to coffee enthusiasts seeking a balanced espresso-milk beverage.2
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Why is the Flat White Coffee Uncommon in the US?
bonappetit.com
The flat white's limited popularity in the United States can be attributed to several factors, including the country's established coffee culture and the relatively recent introduction of the drink. The flat white only began appearing in American coffee shops in recent years, primarily in trendy urban areas
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. Unlike Australia and New Zealand, where the flat white has been a staple since the 1980s, the US market has long been dominated by other coffee beverages4
. The American preference for filtered coffee and larger, milk-heavy drinks like lattes has made it challenging for the flat white to gain widespread adoption2
. Additionally, the lack of familiarity with the drink among American baristas and consumers has contributed to its slow integration into mainstream coffee culture3
. Despite these challenges, the flat white's popularity is growing, particularly in specialty coffee shops and with the expansion of Australian-inspired cafes in major US cities4
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Cultural Differences in Coffee Preferences
hospitalityinsights....
Coffee preferences vary significantly across cultures, reflecting local traditions, history, and social norms. In Southern Europe, smaller, more intense beverages like espresso, macchiato, and ristretto are favored, aligning with larger meal habits
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. Central Europeans tend to prefer milk-based drinks such as cappuccinos and lattes, while Eastern Europeans often incorporate cream or condensed milk into their coffee1
. The United States predominantly embraces filtered coffee, with a focus on convenience and to-go culture1
. In contrast, European coffee culture generally emphasizes sit-down experiences, with espresso shots commonly enjoyed at bars1
. Unique regional preferences are also evident, such as the bica in Portugal, lighter blends in Germany, and the popular frappe in Greece1
. These diverse coffee cultures not only showcase different taste preferences but also reflect broader societal values and daily rhythms across various countries and regions5
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