Designed for users seeking a streamlined experience, this subscription tier focuses on providing ad-free access to most videos while omitting additional perks. Key features include:

• Ad-free viewing for the majority of videos, enhancing the overall watching experience12.

• A lower monthly cost of $7.99, making it a budget-friendly alternative to the $13.99 standard plan34.

• Exclusion of YouTube Music Premium and ad-free music video streaming, catering to those who already have separate music subscriptions56.

This plan targets individuals who prioritize uninterrupted video content over supplementary services.

Subscribers opting for this plan will encounter several limitations compared to the standard offering:

• Ads remain on music videos and Shorts, as well as during browsing and search activities123.

• Features like offline downloads and background play are excluded, reducing convenience for mobile users456.

• The plan does not include access to YouTube Music Premium, focusing solely on video content78.

These restrictions make it ideal for viewers seeking a basic ad-free experience without additional functionalities.

Priced at $7.99 per month, this new subscription tier offers a more affordable alternative to the standard $13.99 plan, targeting cost-conscious users. With YouTube Premium Lite, customers will be able to watch videos ad-free across various verticals like gaming, fashion, beauty, cooking, news, and more, but will still encounter ads on music content and music videos12. Initially launched in the United States, Premium Lite is part of a pilot program with plans for future expansion to other regions, including Thailand, Germany, and Australia, where it has been previously tested3.

The expansion of Premium Lite comes as YouTube Music and Premium reaches over 125 million subscribers globally, including trials3. This new offering aims to provide users with more choice and flexibility in their viewing experience, while also creating additional revenue opportunities for creators and partners3. YouTube plans to continue expanding Premium Lite pilots to additional countries throughout the year, introducing more ways for users to maximize their subscription benefits3.