Market size of the creator economy

The creator economy is a rapidly growing market, projected to reach a staggering $528.39 billion by 2030, growing at a CAGR of 22.5% from its current valuation of around $156.37 billion in 2024.

Key Highlights

  • The global creator economy market is currently valued at over $155 billion in 2024.
  • By 2030, the creator economy is expected to surpass $525 billion, reaching $528.39 billion.
  • North America currently holds the largest market share of around 40%, with the creator economy valued at around $24 billion in 2024.
  • Brand deals are the primary revenue source for creators, accounting for around 68.8% of their income.

Market Growth Projections

The creator economy is forecasted to experience substantial growth in the coming years, expanding from $127.65 billion in 2023 to $528.39 billion by 2030, at a CAGR of 22.5%.
YearMarket Valuation
2023$127.65 billion
2024$156.37 billion
2025$191.55 billion
2026$234.65 billion
2027$287.45 billion
2028$352.13 billion
2029$431.36 billion
2030$528.39 billion

Geographic Breakdown

North America dominates the creator economy market, holding around 40% share, valued at approximately $24 billion in 2024. By 2030, this figure is projected to grow sixfold to $142.91 billion, surpassing the combined value of Asia & Oceania ($52.17 billion), Europe ($41.17 billion), and South America ($14.67 billion).
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