Please find me the most important academic research papers on b2b content marketing strategy.

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Here are some of the most important academic research papers on B2B content marketing strategy:
  1. "The narrative strategies of B2B technology brands" by Gaël Bonnin and M. Rodríguez (2019) explores how B2B technology firms use narratives in their marketing strategy. The research highlights the importance of metanarratives as the core of the structuration of seemingly different contents. It also introduces the concept of transmedia strategy and illustrates its use by the two firms studied.
  2. "Putting the “service” into B2B marketing: key developments in service research and their relevance for B2B" by Jochen Wirtz and Christian Kowalkowski (2022) examines recent streams of service research that have promising implications and research opportunities for B2B marketing.
  3. "Growth Hacking Model for B2B SaaS Startups: Liquid Case" (2023) introduces a model of Growth Hacking strategies for B2B Software-as-a-Service startups. The work addresses digital marketing channels such as content marketing, email marketing, social marketing, and selling.
  4. "Planning a goal-oriented B2B content marketing strategy" (2020) identifies the key factors in planning digital content marketing strategy in line with the corporate's main marketing objectives in the B2B sector.
  5. "Examination in B2B trade show: the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy" by Pedro Mendonça Silva (2021) analyzes the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy in a B2B trade show context.
  6. "Content Marketing Strategy For a Highly Specialized B2B Niche Company" by Minh Phuong Nguyen (2019) provides a content marketing strategy for a highly specialized B2B niche company.
These papers provide a comprehensive overview of various aspects of B2B content marketing strategy, including narrative strategies, service research, growth hacking, goal-oriented planning, competitive intelligence, and niche marketing.
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