What is the average open rate for push notifications on Android and iOS?

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Based on the search results provided, here are the key points about the average open rate for push notifications on Android and iOS:

Push Notification Open Rates

  • The average open rate for push notifications across industries is around 7.8%, but can range from 0.2% to as high as 80% depending on factors like personalization and timing .
  • On Android devices, the medium open rate for push notifications is around 4.6% .
  • On iOS devices, the medium open rate for push notifications is around 3.4% .
  • Android generally has higher open rates compared to iOS, likely because iOS requires users to explicitly opt-in to receive push notifications .
  • Personalized and contextual push notifications tend to have much higher open rates compared to generic broadcast notifications :
    • Contextual push notifications have an average 16.3% open rate vs 4.7% for generic campaigns .
    • Basic personalization can increase open rates by 9% .
    • Advanced targeting and personalization can improve open rates by up to 400% .
  • Other factors that can increase open rates include using emojis (20% higher), rich media formats (25% higher), and optimizing send times (40% higher) .
So in summary, while overall average open rates are around 3-5%, there is significant variation based on the platform (Android vs iOS), level of personalization, message format, and timing optimization. Highly personalized and contextual notifications can achieve open rates over 15-20% . The search results emphasize the importance of personalization and targeting to maximize push notification open rates on both Android and iOS devices .
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