Amazon launches Rufus AI

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Amazon has launched Rufus, an AI-powered shopping assistant integrated into its mobile app. Rufus is a generative AI model trained on Amazon's product catalog, customer reviews, community Q&As, and information from the web. The assistant is designed to help customers with their shopping needs by answering questions about products, offering comparisons, and providing product recommendations123. Rufus is currently available to a small subset of U.S. customers in beta, with plans to expand to more users in the coming weeks12. Customers can interact with Rufus by typing or speaking into the existing mobile search bar in Amazon's app23. The chatbot's responses appear in a panel at the bottom of the app interface5. Rufus can answer a wide range of questions, from general inquiries like "What to consider when buying a new TV?" to more specific product-related questions such as "Is this jacket machine washable?"37. It can also provide product recommendations based on specific contexts like a camping trip or gardening, or based on age group or season7. The launch of Rufus is part of Amazon's broader effort to accelerate its AI initiatives and enhance the shopping experience for its customers2. However, Amazon has cautioned that Rufus is still in its early stages and "won't always get it exactly right"8. The company encourages users to provide feedback to help improve the AI model12.
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