Apple's 1984 ad anniversary

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Apple's iconic "1984" advertisement, which introduced the Apple Macintosh personal computer, first aired on January 22, 1984, during the third quarter of Super Bowl XVIII136. The ad was directed by Ridley Scott, known for his work on films like "Alien" and "Blade Runner"25. The commercial was conceived by Steve Hayden and Brent Thomas and became a cultural phenomenon, marking a watershed moment for product launches12. The ad was set in a dystopian world controlled by Big Brother, a nod to George Orwell's novel "1984". The protagonist, an athletic young woman, runs through a crowd of uniformed and hypnotized people, carrying a sledgehammer. She hurls the sledgehammer at the screen displaying Big Brother, symbolizing the destruction of conformity and totalitarianism. The ad concludes with the narrator mentioning "Macintosh" and the text: "On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like '1984'"26. Despite its eventual success and impact, the ad almost didn't air. Apple's Board of Directors initially disliked it, with some suggesting finding a new marketing agency and firing Chiat/Day, the agency responsible for the ad256. However, Steve Jobs and Steve Wozniak, the co-founders of Apple, were impressed by the ad2. The "1984" ad became a signature representation of Apple computers and was featured prominently in the 20th anniversary celebration of the Macintosh in 20041. It has been recognized by TV Guide and Advertising Age as one of the greatest commercials of all time15. Today, January 22, 2024, marks the 40th anniversary of this groundbreaking advertisement.
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