Apple's Scary Fast announcements

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Apple's "Scary Fast" event, held on October 30, 2023, was a product launch event where the company unveiled several new products and updates. The event was themed around Halloween and was held at an unusual time, 8PM ET / 5PM PT, which is not the typical morning or lunchtime slot for Apple events2. The major announcements from the event revolved around the new M3 chips, which were the highlight of the event. The new lineup includes the M3, M3 Pro, and M3 Max chips, which Apple claims are the "first personal computer chips" made using the more efficient 3-nanometer process1. These chips offer a "faster and more efficient CPU" and come with an updated GPU that supports ray tracing, mesh shading, and Dynamic Caching, a feature that optimizes the amount of memory the device uses during tasks1. The M3 chips offer up to 128GB of unified memory, with the most powerful M3 Max chip coming with up to 92 billion transistors, a 40-core GPU, and a 16-core CPU1. In terms of hardware, Apple unveiled a new 24-inch iMac equipped with the M3 chip1. The company also announced updates to the 14-inch and 16-inch MacBook Pro models17. These new devices are expected to showcase the power and efficiency of the new M3 chips. The event was held online, but Apple also organized in-person watch parties in select cities like New York City and Mexico City for select influencers and members of the press7. This was a unique approach by Apple, as there was no in-person component to this event in Cupertino7. In summary, the "Scary Fast" event was a significant moment for Apple, as it showcased the company's advancements in chip technology with the introduction of the M3 chips and the unveiling of new Mac products powered by these chips.
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