Are subscribers leaving Disney+?

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Disney+ has indeed seen a decline in its subscriber base in recent periods. In the second quarter of 2023, Disney+ lost 4 million subscribers, marking the second consecutive quarterly drop after closing 2022 with its first-ever decline8. By the end of the fiscal fourth quarter of 2023, the number of global Disney+ subscribers increased to 150.2 million, but this marked a decline from the previous quarter210. However, it's important to note that Disney+ still has a strong customer retention rate, particularly for its bundle package that includes Disney+, Hulu, and ESPN+. As of June 2023, the Disney Bundle had the lowest churn rate (the amount of subscribers who cancel a service) in the entire streaming industry at just 2 percent1. This is better than the standalone Disney+ rate of 4 percent1. Despite the recent decline, Disney+ has experienced significant growth since its launch, reaching 164.2 million subscribers in 2023, marking a substantial increase from the 118.1 million subscribers it had in 20219. However, the number of subscribers fell to 157.8 million in the second quarter of 2023, and further to 146.7 million in the third quarter of 20239. In summary, while Disney+ has seen a recent decline in subscribers, it has also demonstrated strong customer retention rates, particularly for its bundled services. The platform's overall growth since its launch also indicates its continued popularity among streaming service users.
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