CES 2024 preview

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CES 2024, the world's largest annual consumer technology show, is set to take place from January 9th to January 12th in Las Vegas, with Media Days on January 7th and 8th, where most product news is announced1. This year's event is expected to be dominated by advancements in artificial intelligence (AI), with a "tsunami" of AI-related announcements anticipated2. Sony's focus at CES 2024 is expected to be on movie production, sound, and virtual reality (VR)1. LG is anticipated to unveil a new TV range, with particular attention on their OLED models, including the new B4, C4, and G4 models1. The automotive sector will also have a significant presence, with companies like Honda teasing new electric vehicles and Mercedes showcasing a new AI-powered virtual assistant. Rimac is set to discuss its robotaxi ecosystem, and Hyundai-owned Mobis will bring 20 mobility innovations4. Health tech is another area to watch, with increased emphasis this year and beauty tech making its debut at the forefront of CES, including a keynote address from L'Oréal2. Extended reality tech is also expected to see a renewed vigor as companies prepare for or compete with Apple’s Vision Pro headset2. Nvidia, Samsung, and other tech giants are slated to reveal hardware and AI updates, with AI being a major theme across many events5. Startups are also expected to capture attention with their innovations during the conference5. In summary, CES 2024 is shaping up to be a showcase of the latest in AI, OLED TVs, electric vehicles, health and beauty tech, and extended reality technologies. The event will serve as a platform for both established companies and startups to present their latest products and innovations.
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