How many hashtags should you use on X?

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When using hashtags on Twitter, the best practice recommended by Twitter's Help Center is to use no more than 2 hashtags per post1. However, you can technically use as many hashtags as you like within the 280-character limit of a tweet4. Research conducted by Agorapulse suggests that using 4 hashtags can lead to the most impressions, with 17.22% more impressions than tweets with 5 hashtags and 40.53% higher than tweets with 2 hashtags2. However, another study suggests that tweets with 1-2 hashtags can get 21% more engagement, but tweets with more than two hashtags might have 17% lesser engagement5. Twitter Business advises using 1-2 relevant hashtags per tweet to keep the message concise and focused on one specific message3. Over-hashtagging, or using too many hashtags, can turn people away and make your tweet seem cluttered or desperate for attention35. In conclusion, while you can technically use as many hashtags as you want in a tweet, it's generally recommended to use 1-2 relevant hashtags for the best engagement. If you're aiming for maximum impressions, you might consider using up to 4 hashtags. However, it's important to remember that the quality and relevance of your hashtags are more important than the quantity. Always ensure that the hashtags you use are relevant to your post and are likely to engage your target audience.
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