Jony Ive and Sam Altman AI device

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Jony Ive, the renowned designer behind many of Apple's iconic products, and Sam Altman, CEO of OpenAI, are collaborating on a groundbreaking AI hardware project. This partnership aims to develop a new AI device, leveraging Ive's design expertise and Altman's leadership in AI technology. The project has attracted significant attention due to the high-profile nature of both individuals and the potential implications for the tech industry.

Collaboration Details

  • Early Discussions: Ive and Altman have been in discussions about creating a new AI hardware device. These conversations have also involved Masayoshi Son, CEO of SoftBank, although his continued involvement remains unclear.
  • Tan Tang's Involvement: Tan Tang, Apple’s outgoing vice president of iPhone and watch product design, is joining the project. His expertise in product design is expected to significantly shape the look and capabilities of the new AI devices.
  • Project Ambitions: The project is still in its early stages, with the team exploring concepts for home devices. Altman has clarified that they are not aiming to compete with smartphones but are instead focused on creating something unique in the AI space.
  • Design and Software Synergy: Ive's design firm, LoveFrom, will likely handle the design aspects of the project, while OpenAI, under Altman's direction, will provide the software foundation. This collaboration represents a blend of top-tier design and cutting-edge AI technology.

Potential Impact and Speculation

  • Speculation on the Device: Despite the lack of specific details about the device, there is considerable speculation about its nature. Some reports suggest it could be akin to the "iPhone of AI," aiming to revolutionize how users interact with AI technology. However, Altman has expressed no interest in competing directly with smartphones.
  • Industry Implications: The collaboration between Ive and Altman, along with the involvement of high-profile figures like Tan Tang and potentially Masayoshi Son, indicates a significant push towards innovative AI hardware. This project could lead to the development of devices that offer new ways to interact with AI, potentially setting new standards in the tech industry.


The collaboration between Jony Ive and Sam Altman on an AI hardware project represents a fusion of design excellence and AI innovation. While details about the device remain scarce, the involvement of these tech luminaries has sparked widespread interest and speculation. The project's focus on creating a unique AI device, rather than competing with existing smartphones, suggests a forward-thinking approach to how we might interact with AI in the future. As the project progresses, it will be interesting to see how it shapes the landscape of AI hardware and potentially introduces new paradigms in technology use.
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