Who invented Diet Coke?

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Diet Coke was invented by a team at The Coca-Cola Company, led by a planning manager named Jack Carew. In the summer of 1980, Carew was chosen to spearhead a project that had been under consideration within the company for two decades: the introduction of a "diet" version of Coca-Cola. This was a significant departure from the company's previous policy of not extending the Coca-Cola trademark to other brands. The project was top secret, with only a handful of senior executives aware of it. The team members had to agree to the assignment before they were given the details. The decision to proceed with the Diet Coke project was not without risks. At the time, TaB was the company's primary moneymaker, and there were concerns that Diet Coke could cannibalize TaB's sales and potentially harm the long-term health of the Coca-Cola trademark. However, the team's research concluded the opposite. They found that while colas accounted for 60% of all soft drink sales in the U.S., diet drinks were growing three times faster than the rest of the category. Therefore, Diet Coke was seen as the right product for the right time. The name "Diet Coke" was chosen as the most straightforward articulation of the brand's promise. The equity of the Coca-Cola name promised the delivery of taste, and the term 'diet' indicated that the drink did not contain sugar or calories. Diet Coke was unveiled on July 8, 1982, and introduced in the United States one month later. It was the first new brand since Coca-Cola's creation in 1886 to use the Coca-Cola trademark. The product quickly overtook the company's existing diet cola, Tab, in sales.
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