Who is Aitana Lopez?

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Aitana Lopez is a 25-year-old Spanish model created using artificial intelligence (AI). She was created by designer Rubén Cruz and his agency, The Clueless. Aitana is a virtual personality with pink hair, and her Instagram bio reads, "Barcelona. Gamer. Fitness. Cosplay. Lover." She has gained popularity on Instagram with over 141,000 followers and reportedly earns up to $10,000 per month12. Aitana was created as a solution to the challenges faced by Cruz and his agency due to issues with human influencers and models. Cruz stated that he created Aitana to make a better living and not depend on other people who have egos, who have manias, or who just want to make a lot of money by posing12. Aitana's photoshoots involve AI tools and Photoshop instead of wardrobe changes. Cruz and his team realized that people follow lives, not images. Since Aitana is not alive, they had to give her a bit of reality so that people could relate to her. They had to tell a story12. Brands now approach Cruz's agency for different purposes, especially advertising, because of Aitana Lopez. She also uploads her pictures on Fanvue, a site similar to OnlyFans, and has recently become the face of a sports supplement company12. Interestingly, Aitana has received direct messages from celebrities who have asked her out, unaware of the fact that she is not a real person12. The creation of Aitana represents a shift towards a new realm of digital influence, where perceived perfection and brand alignment take precedence over human flaws and unpredictability3. However, the rise of AI models like Aitana also stirs debates around the impact on societal standards of beauty and the hyper-sexualization of digital personas, raising ethical considerations in the burgeoning era of artificial influencers3.
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