what is the Mom Test?

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The Mom Test is a concept introduced by Rob Fitzpatrick in his book "The Mom Test: How to Talk to Customers & Learn If Your Business is a Good Idea When Everyone is Lying to You." It is a strategy for getting valuable insights from potential users, even when they may be prone to lying to you or providing biased feedback7. The name "Mom Test" comes from the idea that your mother, who loves and supports you, might not give you honest feedback about your business idea because she doesn't want to hurt your feelings. The Mom Test helps entrepreneurs and startups ask the right questions and listen carefully to potential users' responses to gather unbiased and useful information about their business ideas. By learning how to ask the right questions, you can tap into the hidden truths that lie in front of you and get the most out of your market research3. This approach is particularly useful for inexperienced entrepreneurs looking to spot valuable insights in the market, find a niche, get the attention of investors, and know when it's time to let go of an idea or keep pursuing it3.
How can I apply the Mom Test to my business idea?
What are some examples of questions to ask during the Mom Test?
Are there any limitations to using the Mom Test for user testing?