Calculate the earned media from Super Bowl ads

Visió general

Computer can act as a one‑person media analytics team for tentpole events like the Super Bowl, turning fragmented third‑party data into a clean, interactive earned media value dashboard. It pulls in performance signals from sources like iSpot, EDO, Meltwater, and brand releases, models short‑ and long‑term financial impact per spot, and presents everything in a professional web experience where you can compare every major commercial at a glance or deep‑dive into a single ad.

Resultat clau

Computer built the “Super Bowl LX Commercial Earned Media Value Analysis” site, which analyzes 20 pre‑released Super Bowl 2026 spots using data from measurement platforms and industry coverage.

It aggregates inputs such as iSpot likeability scores and estimated TV spend, EDO Engagement Index scores relative to the median Super Bowl ad, social volume and sentiment from Meltwater, and brand recognition and Ad Meter rankings from outlets like USA Today and Marketing Brew to estimate earned media value and projected 12‑month financial impact for each creative.

The dashboard home view shows all 20 ads in a sortable grid where you can rank by estimated EMV, EDO engagement, iSpot likeability, projected 12‑month value, or brand recognition, and filter by category (beer and spirits, technology, food and snacks, AI, and more).

Individual detail views surface a full metric panel per spot: underlying iSpot and EDO scores, brand recognition percentages, short‑/medium‑/long‑term value projections based on historical ROI benchmarks, sentiment and share‑of‑voice metrics, and an overall 12‑month value range.

The analysis highlights, for example, Budweiser’s “American Icons” as a top performer with an Ad Meter–leading score and unusually strong engagement lift, and Pepsi Zero Sugar’s polar‑bear “The Choice” creative as generating outsized social buzz and brand recall, all wrapped in a polished, dark‑mode–capable UI suitable for client or internal presentations.

Amplia

Amplia

Consells

• Clarify what “value” means – Add guidance like: “Separate earned media impressions, brand lift, and estimated incremental revenue so EMV isn’t treated as direct sales.”
• Constrain data sources and timeframes – For example: “Rely primarily on iSpot, EDO, and Meltwater data from the 7 days before and after the game, plus one academic ROI benchmark set.”
• Define comparison frames – Tell Computer how you’ll use it, for example: “Emphasize category‑within‑category rankings (beer vs beer, tech vs tech) and provide clear median‑ad baselines so non‑experts can interpret the scores.”